5 Features of Every Great Multifamily Market

December 11, 2020 – Multifamily

multifamily housing

Many features influence the growth of a multifamily market, and elevating the business market means you have to think about long-term sustainable growth. Whether it is a double-digit rental growth or single-digit vacancy rate, the market holds a significant factor needed to determine if your venture is making progress. As the housing sectors’ demands change, the multifamily market also fluctuates. As a multifamily real estate investment firm, we help investors put their money into the best areas possible for maximal ROI growth.

Because there is no assurance of consistency, investing in any property without knowing its background rate and market status will ruin your investment. A few of the things that investors should look out for are the properties that may look impressive and perform well in the present time but lack the potential for future growth. Shareholders should not confuse architectural aesthetics, rent growth, or occupancy rates with important environmental market features’ reliability and consistency.

While multifamily sectors are emerging in the property industry, achieving the best long-term returns is not something to gamble on. Relying on recent growth to be sustained is very risky. Stability is seen in its highest form when an investor is aware of what or where the top markets are. Looking for vitality in the industry should not be too difficult if you know the elements that make a market stand out from the rest.

Find out the features of every great multifamily market and why they determine the verdict of your property investment. You can check out our real estate asset management services if you’re looking to grow your income further and maximize each of your investment properties’ performance.

Here are the features that make a multifamily market great:

1.   Population Growth

The population growth in the United States of America is estimated to be 1% year over year. For your investment to truly show returns, you must seek better than average growth. Investments in a market with significantly higher population growth will outperform the national average. If population and job growth are high, so will be demand for living space, and as demand increases, so does the price and profit.

Apart from examining the necessary factors in a market’s population growth, one must analyze the reason behind the community’s growth. The market will regress if its growth is the effect of a tremendous birth rate. The numbers of local migration fuels a strong multifamily market. If people are moving to the area for jobs, that means they will have money to spend on housing, and it’s less likely they will leave in the future.

2.   Employment Growth

The number of generated jobs is a growth trend that can indicate the multifamily market’s long-term mortality. Investing in markets that are exceeding the national average is the safest and most secure investment you can make. Places where there are plenty of jobs drive people to migrate and look for available rentals.

When analyzing the job market trends, it is crucial to consider the five and ten-year benchmarks. These can help in weighing the current options. The five-year trend allows investors to determine the market’s momentum better. On the other hand, ten-year trends give a significant historical viewpoint.

3.   Low Unemployment

Low unemployment is another feature of a great multifamily market. The key to a healthy multifamily investment is a market that has a stable job rate. To start, investors must begin surveying the current job counts in the area.

Potential places where the market could thrive are the ones that have the largest percentage of national employment. In this case, investors will get a better view of which areas have a strong and broad-based economy where there are evident and diverse employers.

4.   Employment Diversification

Assuming that the job market is above the national average, investors must next identify the industries contributing to the growth. Most stable employment markets are composed of government, educational, and medical jobs. The aforementioned niches are dependable and reliable sectors for strengthening the workforce; those employers don’t leave town during a recession and don’t go overseas to find cheap labor.

But the private industry is where the money is. The savvy investor will want to find an area where employment is a mix of government stability and private industry wealth. But don’t be too blinded by the gold; if it’s a single industry area, one little downturn can lead to the end of all real estate demand in the community. Seek places where one industry employs no more than 20% of the workforce.

5.   Population Critical Mass

A critical mass of the population is fundamental in building a strong multifamily market. A high population offers consistent growth and stability. Markets with a stable number in terms of population (with a count of at least 500,000) are already adept at engaging an efficient singular property manager, multifamily inventory, and a broad-range employment base.

Though the number is only an example, it will give investors an idea of what a safe and stable market could become and what it could offer to stakeholders looking for investments that could make their every penny worth it.

Make an Informed Decision

To ensure that investors get an abundant cash flow and receive a good ROI, they should pay attention to these features. The more they know, the more they can distinguish good multifamily markets from bad ones. And ultimately, this will help them make smart and profitable investments.


We welcome inquiries from domestic accredited investors as well as international investors seeking multifamily investment opportunities.

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