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Why Yankee Capital Partners Chose to Franchise with Tommy’s Express Instead of Building a Private Brand

As experienced real estate private equity investors, one of our primary goals is identifying scalable, cash-flowing opportunities that offer downside protection and long-term growth. When Yankee Capital Partners began exploring car wash investing, we faced a critical decision: should we build our own private-label express wash, or partner with an established franchise like Tommy’s Express Car Wash?

After extensive due diligence—including financial modeling, operational site visits, market trend analysis, and competitive benchmarking—we made the strategic decision to become a Tommy’s Express franchisee. This blog outlines the key reasons behind that decision and highlights why we believe investing in express car washes—especially through a national platform like Tommy’s—represents one of the most compelling passive income opportunities in today’s real estate market.


The Case for Express Car Wash Investing

Before explaining why we chose to franchise with Tommy’s Express, it’s important to understand the macro trends driving growth in the express car wash investing space. More accredited investors, family offices, and real estate syndicators are exploring car wash investing for several reasons:

  • Recurring revenue via unlimited memberships
  • High-margin operations with low labor intensity
  • Tax-advantaged real estate through bonus depreciation and Section 179
  • Strong EBITDA potential
  • Real estate-backed business model with land appreciation
  • Explosive growth in subscription-based services

These fundamentals align with our investment thesis at Yankee Capital Partners: acquire institutional-grade real estate, pair it with a high-performing operating model, and deliver attractive, passive returns to investors.


Why We Franchised with Tommy’s Express Instead of Building a Private Brand


1. National Brand Recognition Drives Customer Loyalty

Launching an independent car wash brand requires years of brand-building, marketing, and customer acquisition. In contrast, Tommy’s Express gives us instant brand credibility. With over 240 locations nationwide and a highly visible footprint, the Tommy’s name is trusted by nearly one million members through its TommyClub subscription app.

For investors evaluating how to invest in a car wash, brand matters. Customers are far more likely to visit a familiar, consistent national brand than a local startup. That means faster ramp-up, higher revenue, and more reliable cash flow from day one.


2. Proprietary Equipment and Car Wash Technology

Tommy’s Express isn’t just a franchise—it’s a fully integrated platform. Their parent company, Tommy Car Wash Systems, manufactures all proprietary equipment, tunnel systems, and even the iconic red arches. This vertical integration ensures quality, durability, and cost-efficiency.

Building a private brand would’ve meant sourcing equipment from multiple vendors and dealing with integration issues—a process that’s not only expensive but risky. Tommy’s solves this with a plug-and-play system designed for throughput, efficiency, and consistency.


3. Recurring Revenue Through the TommyClub Subscription Model

If you’re looking for a car wash investment with passive income, recurring revenue is key. The TommyClub app powers one of the industry’s highest membership adoption rates, with many locations seeing 60%+ of revenue from monthly subscribers.

This subscription model smooths out seasonality and provides predictable income—exactly what investors want in a cash-flowing car wash investment.


4. Turnkey Franchise Support and Scalable Operations

Tommy’s offers comprehensive franchisee support that includes:

  • Site selection and design
  • Construction oversight
  • Staff training
  • Marketing strategy
  • Ongoing operational support

As real estate experts and investors focused on scalable car wash portfolios, we didn’t want to waste time reinventing the wheel. Tommy’s Express gave us a proven blueprint, allowing us to focus on execution and growth.


5. Cost Efficiencies Through Systemwide Purchasing Power

Franchisees benefit from negotiated national pricing on everything from wash chemicals to POS systems. This supply chain advantage reduces operating costs and improves margins—something private car wash owners often struggle to replicate due to lack of volume.

For those comparing franchise car wash investment returns vs. private-label concepts, this cost efficiency creates a real performance gap over time.


6. Higher Valuations and Institutional Exit Opportunities

As car wash syndications and consolidations increase, institutional buyers are targeting branded, multi-unit portfolios. In our view, Tommy’s Express franchise investments will command higher exit multiples than independent operators due to:

  • Brand recognition
  • Consistent unit economics
  • Scalable systems and data

If you’re looking to build a car wash investment fund with a real exit strategy, franchising with Tommy’s positions you for a premium valuation.


7. Focus on Real Estate Value and Long-Term Hold

Yankee Capital Partners approaches every investment with a real estate-first mindset. We’re focused on acquiring prime sites in high-traffic locations with strong long-term land value.

By partnering with Tommy’s Express, we get the benefits of:

  • A strong consumer brand driving traffic
  • Institutional-quality buildings and site designs
  • Attractive car wash cap rates backed by real estate appreciation

Rather than building a customer-facing brand from scratch, we focus on what we do best—acquiring, improving, and managing valuable assets.


The Bottom Line: Why Car Wash Investing with Tommy’s Express Makes Sense

Franchising with Tommy’s Express gave us the ability to:

  • Launch with national brand recognition
  • Operate with lower risk and higher efficiency
  • Generate passive income through car wash memberships
  • Maximize our tax position via bonus depreciation and Section 179
  • Position our YCP Tommy’s Express Car Wash Portfolio for institutional interest and future exit opportunities

It was not just a tactical decision—it was a strategic one aligned with our commitment to disciplined investing, cash-flowing real estate, and long-term value creation.


Interested in Passive Car Wash Investing with Yankee Capital Partners?

We’re currently offering accredited investors an opportunity to participate in our YCP Tommy’s Express Car Wash Portfolio:

Quarterly distributions and stable cash flow
Bonus depreciation and compelling car wash investment tax benefits
National brand support and operational excellence
Direct ownership in high-quality real estate assets

Learn more about how to invest in an express car wash portfolio by visiting https://yankee-capital.com to schedule a call with our team today.

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